There’s a story in your head. You can make that story fit into a linear, re-playable rectangle with just some imagination, hard work and the right tools. It doesn’t mean your story has to be linear, but it does mean you have to translate that story through your tools onto that digital rectangle.
Several weeks ago, we started to take a look at branding. Branding is the Big Thing right now. It’s more than a Buzzword. It’s the narrative — the story — behind your Mission Statement. Well, not behind the Mission Statement, but the out front this-is-who-we-are-and-this-is-what-we-do-hello-how-are-you greeting? When you do it right, it’s better than speed dating.
How much are you worth? Do you know how much you’re worth?
These can be tough questions, but they are questions you’re going to need to answer at some point. If you don’t know what your time and expertise is worth, someone else will wind up setting that value for you, and the odds are good that it will be less than you’re worth.
–We’re excited to have our friend, Sean McNearney, contribute his thoughts to the blog. Sean is a production sound mixer based in Idaho. He’s done everything from commercials, feature films, and TV shows, to post production and Foley.–
Today, I want to focus on prepping for a shoot from an audio standpoint. From the initial call to work, right up until we roll. Gotta walk before you run.
Okay, you’ve got a video about your business or organization, but what do you do with it now? Essentially, you need to find a video host and server that can handle the file sizes, the access, a larger potential audience and the ability/bandwidth to accommodate multiple viewers. Just putting it on your business website will limit all of those things. You aren’t really in the business of being a video distributor. That’s where a video hosting service comes in.
Video is everywhere. It’s on your Facebook page. It’s on your website. It’s on Twitter and Instagram. It’s on one site after another. So, you know you want to use video as a tool to tell people who you are and what you’re about, whether you are a small business, a lone artist or a group with a cause or event.