Several weeks ago, we started to take a look at branding. Branding is the Big Thing right now. It’s more than a Buzzword. It’s the narrative — the story — behind your Mission Statement. Well, not behind the Mission Statement, but the out front this-is-who-we-are-and-this-is-what-we-do-hello-how-are-you greeting? When you do it right, it’s better than speed dating.