The Argos Blog
Video is everywhere. It’s on your Facebook page. It’s on your website. It’s on Twitter and Instagram. It’s on one site after another. So, you know you want to use video as a tool to tell people who you are and what you’re about, whether you are a small business, a lone artist or a group with a cause or event.
In Greek mythology lived a giant with a hundred eyes. It was pretty hard to get anything past him, because he always kept a few eyes open, even when he slept. His name was Argos (or Argus) Panoptes, which means “all-seeing.” While pictures of this big fellow covered with eyes may be a bit unsettling, there is nothing unsettling about his namesake here in Boise — Argos Productions.
They say a great majority of job seekers lie on their resumes. Maybe you’ll get the job anyway, but when the truth comes out … bye-bye. Your credibility and reputation are shot. Instantly. In some jobs, it might even be a crime to lie about your experience and background.
When you’re having a bad day, and someone tells you to think of something that makes you happy, there probably isn’t a person in the world that envisions any sort of airport. You might picture arriving at your Hawaiian destination, or dropping off your mother-in-law at the check-in line, but airports themselves? No.
Several weeks ago, we started to take a look at branding. Branding is the Big Thing right now. It’s more than a Buzzword. It’s the narrative — the story — behind your Mission Statement. Well, not behind the Mission Statement, but the out front this-is-who-we-are-and-this-is-what-we-do-hello-how-are-you greeting? When you do it right, it’s better than speed dating.
We’re all trying to make the world a better place, aren’t we? We’ve created a useful product, fulfilled a needed service or found a beneficial niche. We made a better sandwich, sang an inspirational song or figured out how to do that one little logistical thing you hate to do yourself.