There’s a story in your head. You can make that story fit into a linear, re-playable rectangle with just some imagination, hard work and the right tools. It doesn’t mean your story has to be linear, but it does mean you have to translate that story through your tools onto that digital rectangle.
When you’re having a bad day, and someone tells you to think of something that makes you happy, there probably isn’t a person in the world that envisions any sort of airport. You might picture arriving at your Hawaiian destination, or dropping off your mother-in-law at the check-in line, but airports themselves? No.
Several weeks ago, we started to take a look at branding. Branding is the Big Thing right now. It’s more than a Buzzword. It’s the narrative — the story — behind your Mission Statement. Well, not behind the Mission Statement, but the out front this-is-who-we-are-and-this-is-what-we-do-hello-how-are-you greeting? When you do it right, it’s better than speed dating.
How much are you worth? Do you know how much you’re worth?
These can be tough questions, but they are questions you’re going to need to answer at some point. If you don’t know what your time and expertise is worth, someone else will wind up setting that value for you, and the odds are good that it will be less than you’re worth.
Halloween, Thanksgiving, Christmas and all that stuff is fine. But for many of us, we get just a bit excited looking at the upcoming movie schedule. Most production companies save what they think are their best, juiciest movies for release at the end of the year — or even Christmas Day — so they’re in everybody’s mind before awards season.